Website Terms and Conditions

WordWize Website

Last updated: 13.05.26

Welcome to the WordWize website, available at wordwize.co.il

Use of the website, including browsing, reading content, submitting details, contacting the business, using forms, viewing portfolio items, reading articles, or receiving information about the services offered on the website, is subject to the Terms and Conditions detailed below

By entering and using the website, users agree fully to these Terms and Conditions. If you do not agree to all or part of these Terms and Conditions, please refrain from using the website

These Terms and Conditions are written in masculine form for convenience only, but apply equally to all genders

1. Definitions

In these Terms and Conditions, the following terms shall have the meanings set forth below:

“The Website”: the WordWize website at wordwize.co.il, including every page, form, content area, article, gallery, service page, contact page, policy page, and any other digital component included on it

“WordWize” or “the Business”: the brand operating the Website, providing marketing, content, strategy, storytelling, digital content, nonprofit content, website development, and related services

“The User”: any person, business, company, nonprofit organization, association, or other entity browsing or otherwise using the Website

“The Services”: all services presented on the Website, including marketing and strategic content writing, GTM strategy development, content and digital management for startups and technology companies, storytelling and brand language, content for social nonprofits and change organizations, website and online store development, marketing guidance, content consulting, persona research, messaging, copywriting for websites, landing pages, newsletters, social media, presentations, and campaigns

“Website Content”: any information, text, image, design, graphic, video, icon, logo, file, article, recommendation, portfolio item, service description, form, code, page structure, or any other material appearing on the Website

2. Purpose of the Website

The Website is intended to present information about WordWize, its nature of activity, professional approach, offered services, portfolio, recommendations, articles, and professional content

The Website allows users to learn about the services, receive initial information, and submit details for the purpose of contacting the Business, receiving additional information, or scheduling a consultation call

The information on the Website is intended for general, marketing, and informational purposes only. It does not constitute a commitment to provide any specific service, achieve any specific marketing result, perform any specific scope of work, or offer any specific commercial terms, unless otherwise agreed in a separate written agreement between the parties

3. Services Offered on the Website

The Website presents, among other things, the following services:

• Marketing and strategic content writing
• Persona and target audience research
• Messaging and customized content structure
• Copywriting for websites, landing pages, newsletters, and social media
• GTM strategy development
• Market and competitor analysis
• Defining marketing and business goals
• Storytelling and brand language
• Developing brand story, core values, and tone of voice
• Writing brand books
• Adapting brand stories to different platforms
• Content and digital management for startups and technology companies
• Building digital content strategies
• Managing LinkedIn pages, blogs, and company websites
• Creating content for CEOs, founders, and marketing teams
• Monitoring, measurement, and optimization to improve performance
• Content for social nonprofits and change organizations
• Writing posts, blogs, and campaigns for nonprofits
• Creating inspiring stories about volunteers, caregivers, and communities
• Website and online store development
• Strategic characterization and verbal branding
• Full website copywriting in Hebrew or English
• Website design according to the brand language
• Development on WordPress, Wix, and Elementor
• Integration with forms, measurement tools, and basic SEO

It is clarified that the description of services on the Website is general only. The scope of service, timelines, deliverables, revision rounds, liability, payments, usage rights, and commercial terms shall be determined separately with each client, according to a price proposal, work order, or written agreement

4. Use of the Website

Use of the Website is permitted for lawful, personal, business, and reasonable purposes only

The User undertakes not to perform any action on the Website that is unlawful, unauthorized, or may harm the Website, its owners, other users, or third parties

Without derogating from the above, the User undertakes not to:

• Copy, reproduce, distribute, publish, sell, transfer, or use Website Content without prior written approval
• Make commercial use of Website Content without explicit consent
• Interfere with the operation of the Website, servers, systems, Website security, or user experience
• Upload, send, or enter false, misleading, offensive, rights infringing, unlawful, or irrelevant information into the Website
• Use the Website to send spam, unauthorized advertising, fraudulent attempts, or collect information about users
• Perform crawling, data mining, scraping, use of bots, or operation of automated tools without prior written approval
• Attempt to bypass security mechanisms, permissions, access restrictions, or technological components of the Website
• Use the Website in a way that may harm the reputation of WordWize or anyone on its behalf

5. Submission of Details on the Website

The Website may include contact forms, lead forms, or other means of inquiry

When completing a form on the Website, the User may be asked to provide details such as full name, business name, phone number, email address, inquiry subject, and additional content at the User’s discretion

Providing details is done voluntarily by the User. The User declares that the details provided are true, accurate, complete, and lawfully submitted by the User

Submitting details on the Website does not obligate WordWize to provide a service, accept the inquiry, provide a price proposal, or enter into an agreement with the User

WordWize may contact the User following submission of details for the purpose of responding to the inquiry, clarifying needs, providing information, scheduling a call, offering services, or continuing business communication, subject to applicable law

6. Contact

For questions, inquiries, requests, privacy matters, requests to remove information, correction of details, or any other matter related to the Website, WordWize may be contacted through the “Contact Us” page on the Website

The inquiry will be handled within a reasonable time, according to the nature of the inquiry, the Business’s availability, and the provisions of the law

7. Website Content

The content on the Website is intended to provide general information about WordWize, its areas of activity, professional approach, and services offered

WordWize makes efforts to present updated, accurate, and clear information on the Website, but errors, inaccuracies, omissions, changes, gaps between the information on the Website and the actual service, or outdated information may occur

WordWize may update, change, delete, add, edit, or remove any content on the Website at any time, at its sole discretion and without prior notice

Website Content should not be relied upon as a substitute for professional, business, marketing, legal, financial, technological, or other advice personally tailored to the User

8. Portfolio, Examples, Recommendations, and Results

The Website may include portfolio items, examples, project descriptions, recommendations, client stories, marketing materials, previous deliverables, or references to work performed

These materials are presented for impression purposes only and do not constitute a commitment that a similar result will be achieved in another project

The success of a marketing, content, digital, or business project depends on many factors that are not all under WordWize’s control, including the quality of the client’s product or service, budget, market, competition, target audience, advertising channels, client availability, actual implementation, data, seasonality, pricing, value proposition, and additional external factors

Therefore, any example, recommendation, process description, or deliverable on the Website does not constitute a guarantee of results, revenue, leads, sales, exposure, growth, or business success

9. Copyright and Intellectual Property

All intellectual property rights in the Website and Website Content, including texts, wording, page structure, designs, images, graphics, logo, trademarks, ideas, concepts, articles, service descriptions, marketing deliverables, portfolio items, code, user interface, content arrangement, and any other component, belong to WordWize or to whoever granted WordWize permission to use them

No Website Content, in whole or in part, may be copied, reproduced, published, distributed, sold, translated, adapted, modified, publicly displayed, transferred, stored, uploaded to another website, used commercially, or used to create derivative works without prior written approval from WordWize

Unauthorized use of Website Content may constitute infringement of copyrights, trademarks, moral rights, commercial rights, and additional laws

10. Third Party Content and External Links

The Website may include links to external websites, social platforms, third party systems, messaging services, measurement services, forms, mailing systems, hosting systems, or external information sources

These links are provided for the User’s convenience only. WordWize is not responsible for the content, privacy policies, security, availability, integrity, publications, services, or actions of external websites or services

Accessing external websites or using external services is done at the User’s sole responsibility. It is recommended to review the Terms of Use and Privacy Policy of each external website or service before using it

11. Website Availability and Changes

WordWize strives to operate the Website properly and continuously, but does not guarantee that the Website will be available at all times, without interruptions, malfunctions, errors, delays, defects, security breaches, or access limitations

Interruptions may occur due to maintenance work, updates, technical malfunctions, communication issues, server issues, actions of third parties, cyberattacks, force majeure, or other causes

WordWize may stop, limit, change, or update the Website’s activity, in whole or in part, at any time and without prior notice

12. Limitation of Liability

Use of the Website and its content is at the User’s sole responsibility

WordWize, the Website owner, its managers, employees, suppliers, partners, or anyone on its behalf shall not be liable for any damage, loss, expense, harm, loss of information, loss of profit, loss of opportunity, damage to reputation, business disruption, technical malfunction, indirect damage, consequential damage, special damage, or incidental damage caused to the User or any third party due to use of the Website, reliance on information on the Website, Website unavailability, malfunction, error, external link, incorrect content, or any other use of the Website

Nothing on the Website constitutes a commitment to any business, marketing, advertising, commercial, technological, or financial result

13. Engagement for Services

An inquiry through the Website, submission of details, receipt of initial information, or scheduling of a call does not create supplier client relations, advisory relations, agency relations, employment relations, partnership, or any binding contractual obligation

Engagement for services from WordWize shall take place only after individual agreement between the parties, and subject to a price proposal, work agreement, work order, payment terms, and professional terms to be determined separately

In the event of a contradiction between the content on the Website and a written agreement between WordWize and a client, the written agreement shall prevail

14. Privacy

WordWize respects users’ privacy and acts to protect personal information submitted to it, in accordance with this Privacy Policy and applicable law

When using the Website, WordWize may collect information provided voluntarily by the User, as well as technical information collected during browsing

The information may include:

• Full name
• Business name
• Phone number
• Email address
• Inquiry subject
• Message content submitted through a form
• IP address
• Browser type
• Device type
• Operating system
• Pages viewed on the Website
• Time spent on the Website
• Source of arrival to the Website
• General usage and statistical data

The information may be used for the following purposes:

• Responding to User inquiries
• Scheduling calls or meetings
• Providing information about WordWize services
• Adapting services to the inquirer’s needs
• Improving the Website and user experience
• Analyzing Website activity
• Securing and properly operating the Website
• Managing customer relations
• Sending marketing information, updates, or offers, subject to the consent required by law
• Complying with legal provisions, regulatory requirements, or orders of competent authorities

15. Disclosure of Information to Third Parties

WordWize will not sell users’ personal information to third parties

WordWize may transfer information to third parties in the following cases:

• When the User has given consent
• When required for the purpose of responding to an inquiry or providing a service
• To technology service providers, including website hosting, maintenance, information security, form systems, mailing systems, CRM systems, analytics tools, measurement systems, and marketing tools
• When required by law, court order, request of a competent authority, or legal proceeding
• In the event of a dispute, claim, demand, or legal proceeding between the User and WordWize
• For the purpose of protecting the rights, property, safety, or interests of WordWize, other users, or third parties
• In the event of organizational change, transfer of activity, merger, acquisition, sale of activity, or transfer of ownership, subject to applicable law

External service providers will receive access to information only to the extent required for providing the service, and subject to confidentiality and information security obligations, where required

16. Information Security

WordWize takes reasonable and accepted measures to protect information submitted on the Website and to prevent unauthorized access, misuse, alteration, disclosure, or deletion

However, no internet based system is completely immune to intrusions, malfunctions, human error, cyberattacks, or unexpected events

The User acknowledges that the transmission of information over the internet is not completely secure, and that WordWize cannot guarantee full and absolute protection of the information

17. User Rights Regarding Personal Information

A User who has submitted personal information on the Website may contact WordWize and request to review the information stored about them, correct inaccurate information, request deletion of information, or request that the use of information for marketing purposes be stopped, subject to applicable law

Such inquiries may be made through the “Contact Us” page on the Website

WordWize will handle such requests within a reasonable time and in accordance with the provisions of the law

It is clarified that in certain cases, WordWize may be permitted or required to retain certain information, for example for compliance with legal obligations, business record management, legal defense, fraud prevention, dispute handling, or protection of legitimate interests

Cookie Policy

18. What Are Cookies

Cookies are small text files stored in the User’s browser or device when visiting the Website

Cookies allow the Website to identify the browser or device, improve the browsing experience, remember preferences, measure Website usage, operate technical components, and assist in analyzing and improving Website performance

19. Types of Cookies That May Be Used on the Website

The Website may use the following types of cookies:

Essential Cookies

Cookies required for the proper operation of the Website, page loading, security, accessibility, form submission, saving basic preferences, and proper functioning of Website components

Without these cookies, certain parts of the Website may not operate properly

Performance and Statistics Cookies

Cookies that help understand how users browse the Website, which pages are viewed, how long users stay on the Website, from which sources users arrive, and which parts of the Website require improvement

This information is used for general analysis and for improving the Website and user experience

Functional Cookies

Cookies that help remember user preferences, such as display settings, language, accessibility, or choices made on the Website

Marketing and Advertising Cookies

Cookies that may be used to measure campaign effectiveness, create audiences, tailor marketing messages, analyze traffic sources, or display relevant advertising on external platforms

The use of these cookies may be carried out through third party tools, such as measurement systems, social networks, advertising tools, or analytics systems

20. Purposes of Using Cookies

WordWize may use cookies for the following purposes:

• Proper operation of the Website
• Improving Website speed and performance
• Website security
• Customizing user experience
• Saving preferences
• Analyzing user traffic
• Measuring the performance of pages and content
• Understanding traffic sources
• Improving services and content
• Measuring marketing activity
• Creating audiences for advertising purposes, where advertising tools are used on the Website

21. Managing, Blocking, and Deleting Cookies

The User may block, delete, or limit the use of cookies at any time through the settings of the browser being used

Please note that blocking or deleting certain cookies may impair the Website experience, prevent certain components from loading properly, or limit actions such as submitting forms, saving preferences, or using accessibility tools

Cookie management settings vary from browser to browser. The relevant browser instructions should be reviewed in order to change the settings

22. Third Party Services and Tools

The Website may use external tools for hosting, security, data analysis, measurement, marketing, forms, mailing, inquiry management, or improving user experience

These tools may place cookies or collect technical information according to their own privacy policies

WordWize is not fully responsible for the actions of third parties, and it is recommended to review the Privacy Policy and Terms of Use of any external service relevant to the use of the Website

23. Mailing, Offers, and Marketing Updates

If the User provided details and approved receipt of mailing, updates, offers, or marketing information, WordWize may send the User messages regarding its services, professional content, offers, updates, or business activity

The User may request at any time to stop receiving marketing messages, through an unsubscribe mechanism where available, or by contacting WordWize through the “Contact Us” page on the Website

Nothing in the above shall prevent WordWize from sending service or operational messages that do not constitute advertising material, where permitted by law

24. Retention of Information

WordWize will retain personal information for the period required for the purposes for which it was collected, including responding to inquiries, managing customer relations, providing services, maintaining business records, complying with legal requirements, handling disputes, and protecting its rights

When there is no longer a reasonable or legal need to retain the information, WordWize will act to delete it, anonymize it, or restrict its use, according to the circumstances and applicable law

25. Minors

The Website is not intended for minors under the age of 18 without the approval of a parent or legal guardian

If personal information was submitted to WordWize by a minor without appropriate approval, WordWize may be contacted through the “Contact Us” page on the Website and asked to delete it, subject to applicable law

26. Governing Law and Jurisdiction

These Terms and Conditions and any use of the Website shall be governed exclusively by the laws of the State of Israel

The exclusive jurisdiction for any dispute relating to the Website, its use, its content, the Privacy Policy, or these Terms and Conditions shall be granted to the competent courts in Israel, unless otherwise required by law

27. Changes to the Terms and Conditions

WordWize may update, change, add to, or remove parts of these Terms and Conditions at any time, at its sole discretion

The updated version will be published on the Website and will take effect from the date of publication, unless otherwise stated

Continued use of the Website after the Terms and Conditions have been updated constitutes agreement to the updated terms

28. Miscellaneous

If any provision of these Terms and Conditions is determined to be invalid, unlawful, or unenforceable, this shall not affect the validity of the remaining provisions

Failure by WordWize to exercise any right under these Terms and Conditions shall not be considered a waiver of that right

Section headings are for convenience only and shall not be used for the interpretation of these Terms and Conditions

29. Contact Regarding These Terms

For any question, request, inquiry, or matter relating to these Terms and Conditions, the Privacy Policy, the Cookie Policy, or the use of the Website, WordWize may be contacted through the “Contact Us” page on the Website